Ghanaian Youth Attitudes towards HIV/AIDS: The Role of HIV/AIDS Behaviour Change Communication Messages

Kamil Fuseini, University of Ghana
Emmanuel O. Tawiah, University of Ghana

This study examined the relationship between exposure to HIV/AIDS Behaviour Change Communication (BCC) messages and attitudes towards HIV/AIDS among Ghanaian youth using data from the 2003 Ghana Demographic and Health Survey. Awareness of AIDS was almost universal; however, awareness of HIV/AIDS messages was not as high as awareness of AIDS. Among those who had heard or seen all three messages (39.3% among females and 41.4% among males) only 17.0% of females and 20.7% of males had favourable attitudes. A multiple linear regression analysis revealed that hearing or seeing two or all the three messages was significantly associated with attitudes. Religious spaces also play a key role in shaping attitudes. However, high awareness of AIDS and HIV/AIDS messages did not translate into more favourable attitudes. New messages and existing BCC messages should be critically evaluated to ensure success especially among the youth.

  See paper

Presented in Poster Session 4